Sync: Target Kids TVC feat. Katie Herzig

Posted: 12 August, 2010

In 2006, after a few years fronting the Colorado band Newcomers Home, singer-songwriter Katie Herzig lit out for new pastures, heading to Nashville, home to a famously rich musical heritage and a burgeoning indie scene. There, Herzig started a solo career in earnest, releasing the acclaimed Weightless lp, picking up a Grammy nomination, touring widely and having her songs featured on the likes of Gray's Anatomy KCRW’s Morning Becomes Eclectic. 

In 2008, Herzig cut Apple Tree, her third solo studio lp, which won her a legion of new fans and abundant critical praise: NPR called it 'a collection of heartfelt, beautifully executed songs'; Paste wrote that it 'pushes [Herzig's] now-signature style –– brightly textured acoustic pop that’s clever yet sincere, sunny but grounded –– to exquisite new heights.'

One of the standouts from the album, the jaunty, effervescent closer 'Forevermore' was recently placed in a Target TVC via Gaga Master. As you can see below, the song's sunny tones are a perfect match for the spot's bright, textured animation:

Apple Tree is out now on itunes.

Pete : 12 August, 2010 - 2 Comments

• need to know how to get d v d/cd of katie herzig song...FOREVER MORE, can you help. I don't have I POD..etc. thanks hilmar

  hilmar kummerlowe | November 11, 2010

• PLEASE help, I have tried to buy katies song..forever more, can you please help, I don't have a i pod or anything like that. did she make it on a dvd or cd. Please let me know, thanks hilmar

  hilmar kummerlowe | November 11, 2010

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