The Triangles appear in Spanish beer TVC, go to #1 in Spain

Posted: 02 June, 2010

Melbourne indie-pop outfit The Triangles recently lent their infectious single Applejack to a new spot for Spanish beer company Estrella Damm. But this was no ordinary synch: in May this year, the Melbourne five-piece were flown out to Menorca, Spain, where they swapped their home town's encroaching cold for warm Spanish beaches, and became part of the shoot.

The spot, which will be heavily featured across Spanish media this month, showcases what we all dream summer in Spain to be: ridiculously good-looking people taking lazy, week-long yacht trips through clear, azure water, visiting beautiful old towns and having all-night parties on the beach. Oh, and falling in love.

The spot features a new recording of Applejack in its entirety, and a couple of quick cameos of the band performing the new take amid all the summertime revelry. Applejack originally appeared on The Triangles' 2005 lp Magic Johnson. The new version –– entitled Applejack (2010) –– will be up on the Spanish itunes store imminently is now up on the Spanish itunes store. Check out the spot below:

The spot and the song have already proven a hit in Spain: the older version of the song is currently No. 1 on itunes over there and the new version No. 2. The band is making plans to head back to Spain to play some shows later this year.

The Triangles began playing together in 2003, and quickly became known for their insanely catchy mix of psych-pop, indie-folk and rock. After two independently-released collections of lo-fi recordings, The Triangles put out Magic Johnson in 2005, via Australian indie Half A Cow Records. The album, which featured a whole host of instantly singable nuggets, received heavy airplay around the country.

In 2007, The Triangles returned with Seventy-Five Year Plan, an album that saw the band exploring a more country-folk-ish vibe. Refreshed after their Spanish adventure, the band is now writing and recording new material, and keeping busy with a bunch of collaborations.

Pete : 02 June, 2010

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